Research-based and KPI-focused gamification for product design and service design
Sound and reliable top-quality UX research for feature analysis and user understanding
Design of creative and playful implementations
You and your company
Get in touch to explore how to collaborate successfully!Avoid flawed functionality, arbitrary implementations or lack of user focus
Research-based and KPI-driven
Fix issues! Boost yourself or your team!
Expertise and solutions on product design, service design, digital transformation and gamification tailored as a TRAINING to empower participants to make decisions, acquire knowledge and skills, and see the impact of their efforts in their work.
Say “No” to wrong design thinking executions and applications. Learn to do what experienced designers do: framing. Frame the problems you work on, your design methods, and especially your work outputs to make them "fit" and ready to be shared with other (non-design) colleagues.
C-K Theory Workshop
The most sophisticated and valuable skills for the conceptualization and validation of products and services. Optimal for professionals integrating different subjects together, working with a lot of (complex) information and in need innovative implementations.
Research-based and KPI-focused gamification services for product design and service design
Today´s convoluted challenges demand us to devise products and services in a smarter, agiler and more sustainable way: from a new paradigm perspective. business playgrounds contributes with the most innovative design methodologies and high ethical standards for the design of the best solutions for our society. The focus is always the users, but also the entire ecosystem in which products and services exist, to make sure everyone within the design ecosystem benefits, user needs are always met and the environment is respected.
For business playgrounds, it is a priority to act professionally, ethically and sustainably!
business playgrounds works in English, Spanish, Italian and German.
Dr. Enrique Perez has worked for almost 25 years in the fields of design and design research and has been involved in the design of games for more than 15 years. He has helped numerous companies and organizations design their identity, products, services and communication projects. Up to now, he has been involved in the design of a wide range of play-related projects and products, such as toys, board games, digital games (including ghost writing numerous international casual mobile games), gamified everyday-activities, interactive installations, a gamified theatre play and an amusement park attraction. Some of these projects have been out in the market, existing as commercial games, while others have been research and art projects. He graduated with a BA in Communication Sciences, an MSc. in Art and Media Technology (Gothenburg University), an MSc. in Game Design (IT University of Copenhagen) and a PhD. magna cum laude about design methods and design methodologies with focus on the design of games (Bayreuth University).